Ralph Lauren (NYSE: RL) opened his first store in 1971 and over the years has grown to a global company with presence in thousands of stores worldwide.
Ralph Lauren's mission is to ‘redefine American style, provide quality products, create worlds and invite people to take part in our dreams’.
Ralph Lauren products include: apparel, home, fragrances, and accessories that offer a high quality with classic elegance.
Brand names include: Polo, Polo Sport, Lauren, Polo Jeans, Chaps, American Living, Black Label, and Club Monaco.
Their business model includes wholesale, retail and licensing.
Some essentials of their strategy include: continuing to grow and expand markets, expanding their exclusive specialty retail products, as well as expanding internationally.
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