Chapter 8

Ralph Lauren is headquarted in New York and not only recently decided to expand in North Carolina creating over 500 new jobs for locals, they are continuing toe expand and flourish globally. Ralph Lauren products can be purchased in over 9000 stores globally including stand alone stores, outlets, as well as stores within stores. They have recently expanded their e-commerce into Europe totaling over 30 different country websites. They have also expanded stores in Asia and Oceania recently. Ralph Lauren has opened many stand alone “Rugby” label stores internationally as well.  Over the past several years Ralph Lauren has been able to successfully sustain stores in cities such as London, Milan, Tokyo, Moscow, and Paris.