Ralph Lauren has several alliances including allowing stores such as Macy’s, Belk, Saks, Bloomingdale’s, Bergdorf, T.J.Maxx, and Marshalls’ to sell their products. They also have one with S Schwab Company. Ralph Lauren’s licensing agreement with the company offers them the “entire children’s wear license for boys’ and girls’ apparel… in the United States and some other countries as well” (findarticles.com). Another alliance is in Asia with the company Dickson Concepts. Ralph Lauren has paid the company $20 million to control its Polo brand clothing in “the Southeast Asia region, which is comprised of China, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Taiwan and Thailand” (seekingalpha.com).In Japan, Ralph Lauren has formed an alliance with Naigai co, Ltd. Regarding its Polo brand children wear and golf apparel as well as a 5 year agreement for “Polo and Chaps brand hosiery”(seekingalpha.com).
References:
Polo Ralph Lauren Coorporation. Retrieved from http://seekingalpha.com/symbol/rl/description
Rabon, L. S Schwab Company the plan, brand and the brains behind it. Retrieved from http://findarticles.com/p/articles/mi_m3638/is_1_41/ai_59512040/
No comments:
Post a Comment