Thursday, 5 July 2012

Chapter 12



A new venture Ralph Lauren has embarked upon is helping Ralph’s daughter Dylan to start her candy company, Dylan’s Candy Bar. The “15,000 square foot candy store is the largest candy store in the world”. It started with her idea of wanted to start her own business and her love of candy and Ralph helped her create the opportunity she needed to start the business. He helped her with financing and the business plan and now she has a very successful company.
In 1997 Ralph Lauren offered an IPO of $767 million at $26 per share. Their total expenses for this were $5 million with a lockup period of 180 days.
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